Oh NO! The sky is falling! The world is getting warmer! The polar ice cap is melting. Oh … woe is me! What shall we do? I’ll tell you what will happen. The rich, who have more money than they know what to do with (like William Gates and Mark Zuckerberg) will say, “We need to study this” and they will throw a few billion into the “let’s study the problem” kitty.
They’re not hungry anymore, and there is little sense of urgency. So their 250 foot yacht floats higher, or their seaside home gets flooded. Big deal. Really.
I heard an interview with Google’s Eric Schmidt — the interviewer asked, “Who do you worry about?” Mr. Schmidt replied … “Well, there’s Apple, and Amazon, and … but the ones that really worry me … two guys in a garage.”
Yep. That’s the solution.
Don’t get me wrong. I recognize that climate change is upon us. But we are not going to solve the problem by being alarmed. People don’t work that way.
Tell them “Thar’s GOLD in them thar Sustainability Hills” and watch the herd move. An acquaintance, a high-flying Washington DC M&A guy once said … “In these emerging markets, there are innovators, imitators, and idiots.”
Innovators go for the gold. Know what I mean?
By the way, see my article in Solar Industry Magazine. http://www.solarindustrymag.com/issues/SI1512/DEPT_Sundown.html