We already know that voter turnout has been abysmal of late. That implies that many people who simply aren’t buying what either of the two parties are selling.
This group includes the under thirty crowd. Half of the world’s population falls into this category, and if they voted in a block, they would swing most elections … worldwide.
Let’s say that 40% of eligible voters are not voting at all, and a certain percentage of those who are voting are holding their noses when casting their ballot.
Viewed in the context of business strategy, this would seem to imply that there is HUGE under-served market — they’re waiting for something new.
Viewed in a political context, let’s turn to Thomas Jefferson who (admittedly influenced by Locke) wrote:
“to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed; that whenever any form of government becomes destructive of these ends, it is the right of the people to alter or abolish it, and to institute new government.” [Source: United States Declaration of Independence, 1776]
At about the same time in history (late 1700s), two rival political factions (the Federalists and the Anti-Federalists) came to a profound realization — the force that controlled the language is everything in politics.
So, I ask, “Has either party introduced language (ideas) that is capturing at least the attention (if not the hearts and souls) of the market?
To quote an article by Thomas Friedman …
no one is trying to elevate us, by taking us all, as a nation, on some daring new journey.”
For the complete quote, see
Finally, if someone could articulate that new journey (as above), would it be more sensible to try to work it through the existing parties, or start a new one and galvanize those who have no interest in that which is being offered today?