Post-Mortem – Black Friday

The Troglodytes scratch their head and say:

Business Insider …  “Black Friday Revealed How Poor Americans Really Are”  

Black Friday sales plummeted this year, leaving retailers completely stumped … After weeks of declining gas prices, many analysts predicted the biggest holiday season ever. Industry groups like the National Retail Federation reasoned that Americans would use their fuel savings on gifts. Despite encouraging forecasts, Black Friday weekend sales were down 11%. Cyber Monday sales rose 8%, falling short of many predictions.So where are the customers? They’re probably broke, according to some analysts and executives.

Grandpa Whittles points the way:

  1. The Spreadsheet Boys (and girls, I fear) — make prognostications by licking their finger, putting it in the air, and ask ‘Where are we going?’ Asking the milling herd is not leadership. Steve Jobs was once asked, “Aren’t you going to do some market research before launch?” Nope. He knew what the market wanted.
  2. Shopping is humankind’s favorite hobby. Problem is, people aren’t selling what we want. Not yet, anyhow. You may want to stay tuned.

Seems like it is time for a new voice, and an Era Change, yes?

I agree.

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